the threat of on-demand valet parking companies to hotels

Hotel operators: Hiring the lowest bidder valet service will damage the customer experience and invite the new on-demand valet parking companies to take a bite out of your parking revenue.

It's a mistake to pit valet parking companies against each other in order to squeeze the cheapest possible contract terms out of them. Your decision on which vendor to go with should not be based on price. Quality and company culture will bring the greatest long-term value to your property... if you've got the guts to pursue it. And if you don't, get ready to lose some of your parking revenue to on-demand valet parking companies.

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